One of our prestigious client “Auto OEM” Is looking for “Mgr /Asst Mgr – Brand Management” .
Job Title Mgr /Asst Mgr – Brand Management
Location: Akurdi, Pune
JOB PURPOSE
Brand Manager – Commercial Vehicles for International Business. Responsible for building leadership brands across global markets.
INTERACTION WITH STAKEHOLDERS
| Internal | External |
Direct | Export BU>Marketing, Business Planning & NMD | Industry Experts |
Indirect | Export BU>Marketing, Business Planning & NMD |
|
JOB REQUIREMENTS
- Essential : Graduate || Any stream/branch
- Desired Qualification: Management||Business Management
- Work Exp : Min: 3 Max: 7
- Function: Marketing, Business Planning & NMD
- Age : Min: 23 Max: 35
- Need for travel : 5 Days
Technical/ Functional:
- Sound understanding of Marketing/Brand Management principles
- B2C marketing expertise
- Understanding of Sales Process
- Creative thinking ability
- Analytical Skills
- Ability to present and articulate ideas clearly
Behavioural
L3 – ACT – Continuously raise the bar; Ensure results with speed; Meet customer expectations
KEY COMPETENCIES –
- Brand Management:
- Implement the global and country level brand strategy to achieve market leadership.
- Engage with multiple regional stake holders like Sales & Distributor teams to align and implement strategy.
- Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.
- Product Management:
- Keep a close check on the markets and consumers to identify new trends/insights.
- Develop business case for new products or variants to be developed
- Ensure that product feedback from various countries on existing brands are funneled back to R&D.
- Monitors and tracks competitors activities in key markets
- Drive Customer Experience Initiatives:
- Develop marketing programs that drive a superior customer experience at key touchpoints like showroom, Digital & On ground.