One of our prestigious clients “Auto OEM.” Is looking for “L3 – Area Sales Manager “– Bangalore
Job Title: Area Sales Manager
Office/Location: Bangalore
JOB PURPOSE
The Area Sales Manager is responsible for Volume Targets, Network Sufficiency, Local Marketing, Digital Marketing (Dealer/ Local), Rider Engagement and managing the dealer sales team in the region.
JOB REQUIREMENTS
- Essential: Any graduate from a premier institute.
- Desired: Post graduate from a premier institute.
- Work Exp : Min: 3 Max: 8
- BU Specification: Preferably FMCG/FMCD/Automotive
- Age : Min: 25 Max: 33
- Need for travel : High
KEY COMPETENCIES –
-Understanding of sales processes
– Dealership Management
– Product Knowledge
– Market Intelligence
– Competition Tracking
– Network development
– Negotiation and Conflict Resolution
– Sales Training
– Local Digital Activation
– Marketing
Behavioural
– Continuously raise the bar
– Ensure results with speed
– Meet customer expectations
KEY RESPONSIBILITIES
Sales Vs. Targets:
– Achieving the sales targets through channel partners in the assigned region
– Increasing the market share for the assigned region by providing strategic directives
– Involved in the preparation of Sales plan with Circle Head for setting sales targets for Sales executives by analyzing actual sales vs expected sales
– Updating market developments periodically to facilitate proactive steps to combat competition
– Analyzing market sales data and customer satisfaction data
Network Coverage:
– Identifying the network gaps & identify prospective dealers
– Managing the business by monitoring each dealership in terms of viability and profitability
– Identifying new towns for Expansion
Systems and Processes:
– Capturing ASM best practices and deploy them horizontally in concerned areas
– Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities
– Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity
Manpower:
– Ensuring adequacy of manpower at channel partners
– Timely training of the Dealership Sales Manpower
BTL/Local Level Marketing:
– Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction
Local Marketing:
– Undertake Rider Community activities in the region
– Facilitate and develop local digital marketing for a particular dealership by managing digital assets and generating leads
Stock and Working Capital:
– Managing the funds flow to the dealerships and ensure optimization of working capital
– Stock planning & correction
Finance:
– Manage funds flow to the dealerships by way of coordinating with the Financiers
– Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding
– Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships
KEY RESULT AREAS
– Sales Vs Target
– Adequacy of Network Coverage
– Systems & Processes
– Finance
– Manpower
– Project
– Customer participation in Rider Community Management program
– Local Level marketing and Ride management