One of our prestigious clients “Auto OEM – Premium Bikes ” is looking for a “Brand Lead” for Pune .
Location: Pune
Educational Qualification: Bachelor’s or Master’s degree in Marketing, or Business related field
Experience Required : 15 – 18 yrs.
Detailed responsibilities below:
- Develop and implement a comprehensive brand strategy that aligns with our company’s goals, values, and target audience.
- Create and maintain brand guidelines to ensure consistency across all brand touch points, including marketing materials, communications, and digital platforms.
- Lead the development and execution of integrated brand marketing campaigns to enhance awareness, drive customer engagement, and increase market share.
- Collaborate closely with cross-functional teams, including Marketing, Design, Sales, and Product Management, to ensure brand consistency and alignment with overall business objectives.
- Conduct market research to identify consumer insights, market trends, and competitor activities, and translate these findings into actionable strategies that differentiate our brand and drive growth.
- Define and manage the brand messaging, including brand narratives, positioning, and tone of voice, to effectively communicate our brand story and value proposition.
- Oversee the development and implementation of creative concepts, visual assets, and brand experiences that effectively convey our brand identity and resonate with the target audience.
- Monitor and analyse brand performance metrics, such as brand equity, customer perception, and market share, and provide insights and recommendations for continuous improvement.
- Stay up-to-date with industry trends, emerging technologies, and best practices in branding and marketing, and leverage this knowledge to drive innovation and competitive advantage.
- Build and maintain strong relationships with external partners, agencies, and vendors to ensure the successful execution of brand strategies and initiatives.
- Lead, mentor, and inspire a high-performing brand team, fostering a collaborative and innovative culture.
Please apply – ta@concordtalenthunt.com