One of our prestigious client “Auto OEM” Is looking for “L3, 3 Wheeler- Area Sales Manager, Ranchi, IBU”.
Location: Ranchi
JOB REQUIREMENTS
- Essential : Any post graduate (MBA) from a premier institute.
- Work Exp : Min: 3 Max: 8
- Direct Reporting: Divisional/Regional Manager – MC
Job Responsibilities
Sales Vs. Targets:
- – Achieving the sales targets through channel partners in the assigned region
– Increasing the market share for the assigned region by providing strategic directives
– Involved in the preparation of Sales plan with Divisional Manager for setting sales targets for Sales executives by analyzing actual sales vs expected sales
– Updating market developments periodically to facilitate proactive steps to combat competition
– Analyzing market sales data and customer satisfaction data
– Drive volume and Market Share growth in all categories sold - Network Coverage:
– Identifying the network gaps & identify prospective dealers
– Managing the business by monitoring each dealership in terms of viability and profitability
– Identifying new towns for Expansion - Systems and Processes:
– Capturing ASM best practices and deploy them horizontally in concerned areas
– Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities
– Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity
– Timely entering targets and achievements on internal platform (CDMS) - Manpower:
– Ensuring adequacy of manpower at channel partners
– Timely training of the Dealership Sales Manpower - BTL/Local Level Marketing:
– Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction - Stock and Working Capital:
– Managing the funds flow to the dealerships and ensure optimization of working capital
– Stock planning & correction - Finance:
– Manage funds flow to the dealerships by way of coordinating with the Financiers
– Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding
– Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships - The above list is not exhaustive and could evolve with changing needs & priorities of the company
Technical/ Functional:
- Understanding of sales processes
- Dealership Management
- Product Knowledge
- Market Intelligence
- Competition Tracking
- Network development
- Negotiation and Conflict Resolution
- Sales Training
- Local Activation
- BTL activations
- Marketing
Behavioral:
- Continuously raise the bar
- Ensure results with speed
- Meet customer expectations
KEY RESULT AREAS:
- Sales Vs Target
- Market share growth
- Adequacy of Network Coverage
- Systems & Processes
- Finance
- Manpower
- Projects undertaken by the BU/ region for the quarter
- Local Level marketing and BTL activities